Reconsidering Creativity and Rediscovering Enjoyment of the Creative Process.
One of the hardest lessons that I have learned in my career as a creative is that my creative value and personal worth are not one and the same. Having worked in film and broadcast since 2005, and having written my first novel at the tender age of 16, it might surprise people to learn that I didn’t figure this out until I was 39. It took the publication of my novel The Devil On God’s Doorstep and the resultant sales not meeting my expectations to provide the reality check required to learn this lesson.
Creatives tend to be at odds with the world in some way; to be a creative person means that on some level we identify that the world is lacking something, and believe that our creative process can offer a solution to filling that perceived void. It’s part and parcel of the artistic ego. For those of us working in the creative industries it can be as simple as having a story that we want to tell; in the case of remakes and reboots it’s often the result of someone saying “this is how I would tell that story”.
Part of the creative process involves listening to the artistic ego when it says “I am the one to tell this story” or, more often, “this is my story to tell”. It is the artist making the decision to create something, simply because the artistic ego says that we can, and should. To quote Richard Attenborough’s character in Jurassic Park, “creation is an act of sheer will” (I’ve listened to that speech a lot over the years).
The desire to create or contribute something new isn’t limited to artistic endeavours or the creative industries. In the business startup world, entrepreneurs identify a market need or a customer pain point that their startup can address through the provision of a product or service. Being a creative is by no means exclusive to artists – nor is having the desire to make a difference, have an impact on the world, or bring something new to the market.
Creativity is a fundamental, almost primal part of the human psyche, linked in some way to the sapience that our species developed. Sapience combines our ability to think as individuals, our ability to acquire knowledge, and our capacity to develop our intelligence as a result, all of which stems from the evolution of the human brain and the development of the ego in our species.
Creativity is a very natural process, and one way for us to communicate our ideas, thoughts, and dreams to others. We are all of us creative animals whether we work in the creative industries or not, and irrespective of whether we consider ourselves to be creative artists. It is part and parcel of the creative process that, when someone creates something that they consider to be of value, they assume that other people will be able to see the same value in it. If we dwell too much on this concept, if we spend too much time ascribing value to our creative endeavours, we can sometimes confuse the perceived value of our creative output with our own personal worth.
In the case of a writer such as myself, spending twenty years to bring a novel to publication, I have lived half of my life with a story in my head. Half of my entire existence on this planet has been spent imagining, shaping, writing, and editing a single story. The personal value of The Devil On God’s Doorstep for me, the meaning that that story has, the influence it has held over my life, and the weight that the story still holds over me – those things have been incredibly overwhelming. The lengthy creative process involved in taking that story from conception in March 2001, to publication in June 2022, has dominated and overshadowed my life to the extent that when I finally let go of it and released it to the world, it was never going to live up to my expectations.
My story is just that – my story – it doesn’t necessarily have to mean anything to anyone else. Just because I felt compelled to write a book, it doesn’t mean that anyone else has to feel compelled to buy it, let alone read it. Just because I took twenty years of my life to tell that story, it doesn’t mean that I am suddenly owed book sales that cover twenty years of even minimum wage. It may take an additional twenty years for the book to reach that kind of value. What has become imperative is that I move on, to other stories, and to finding a more time-efficient way of telling them.
During the two decades that I spent developing, writing and editing The Devil On God’s Doorstep, and certainly in the eight months or more spent taking it through the publishing process, the weight of the story and the time and effort I had invested in it were magnified in my mind. In order to make the story “worth” my time and effort, it seemed like I needed to generate book sales that would make my efforts financially “worthwhile”, and like most debut authors, those figures failed to materialise in the first year. This led me to question whether it was worth me taking all of that time to tell the story, which led me down a dark path of questioning whether my creativity was worth anything, and ultimately whether I was personally worth anything at all to the world or anyone in it.
A year down the line I can see where I went wrong, and where I did myself a disservice. Those who are further into their creative careers that myself would probably have seen it coming from far off, having most likely experienced their own versions of it at some point in the past. The thing that I lost sight of, the signpost that I missed along the way was that I spent half of my life enjoying the process of telling a story – a story that I conceived, featuring characters that I made up in my head. The outcome of that process – a book that people in multiple countries are buying, reading, and according the reviews, enjoying – is something entirely separate to the creative process itself.
The creative process and the creative output are not one and the same. The initial idea changed many times through the six drafts of the novel and the content that was published was roughly half of what was written in the early drafts. So much was cut out that didn’t serve the story, but was a necessary part of the creative process despite not making it all the way to the final published version. There exists so much more of the story, and I know so much more about the characters, that nobody else will know, or needs to know. The book that was published is not the same as the story that was conceived, and yet both versions, at either end of the creative process, were important in the telling of the tale.
Just as the creative process and output are not one and the same, I’ve come to realise that my creative work is not the same as my entire life. I’ve often thought of writing as a vocation or calling – I’ve gone as far as to say that it is part of my identity, because it has seemed so fundamental to me from an early age. I was writing stories from at least the age of seven, if not earlier. I taught myself to touch-type on an Atari keyboard plugged into an old Grundig television set long before I had a full grasp of the English language or knew the purpose of all the punctuation marks on the keyboard.
I have been a writer all of my life, and I have been writing novels for more than half of my current lifespan. On reflection, it’s only natural that I would consider it to be synonymous with my life itself. I now know that it is only one facet of my life – one branch of the tree – it is a job, it is work. Yes, it’s work that I enjoy, but it is one singular part of my life, and not my whole life in its entirety. My creativity feeds off my life experience, but it remains separate from the experience of life itself. Exposure and stimulus are so important to the creative process – they are a part of it – but a writer has to live in order to be able to write, rather than the other way around.
In dedicating so much of my lifetime to that story, I ended up neglecting the other parts of my life to a chronic degree, and when that story was told, when the book was published and out there in the world, I realised just how little else there was. Devoting so much time, effort and energy to my creative endeavours had skewed my perception to such a degree that the book just had to provide a value to my life equal to everything that I had sacrificed or neglected in order to bring The Devil On God’s Doorstep to completion. And when that failed to materialise, I fell into despair.
I automatically focused on the financial value of the book sales, as if the numbers would compensate me for the lack of perceived worth in the other areas of my life. Of course, the desired level of book sales didn’t materialise, leading me to consider that because the creative output didn’t manifest in financial value equal to what I had hoped for, then the creative process hadn’t been worth it. The story hadn’t been worth spending all that time on, and by extension, I hadn’t been worth it either.
How wrong I was. I know now that the creative process itself is worth far much more to me than the outcome ever will be. Creative expression, and freedom of creative thought, is something that I now know carries no price tag. No book sales, no publishing deal, no screen adaptation fee, will ever come close to how I felt and the journey that I undertook in the writing of The Devil On God’s Doorstep. The creative process holds a value to me that is beyond financial, and as a result it provides me with a sense of self-worth that is personal to only me, and beyond external empirical measure.
As a story-teller I am part of a tradition that stretches back through time from the modern streaming era to the very first cave paintings. Throughout history, individuals have communicated stories to one another via creative means. It is a very human process, an interaction between those who create a story, and those who consume it. There are two sides to the creative equation – the creation of an artistic work, and the consumption of it. I know from first-hand experience that it is easy for a creative to lose themselves in consuming the creative output of others, to the detriment of their own creativity. The Devil On God’s Doorstep originated in a time before social media, before mobile internet and streaming platforms. It also originated at a time in my life when I spent less time engaging with others’ output than creating my own.
Having published the book and marketed it online during these past twelve months, I became lost in the figures, the analytics and insights that are made available to us these days. I placed far too much importance and value on what social media platforms were telling me about my ‘reach’ and ‘interactions’ rather than focusing on serving the story. If the editing and publishing process had been about refining the manuscript of the novel so that it served the story, then surely the marketing efforts that promote the book should similarly serve the story?
What matters more to me is that I find enjoyment in the marketing of the novel, in whichever ad campaigns I run or promote. It’s important that I rediscover the joy of creative thinking and the value that adds to my life, beyond considering the financial worth of my efforts. A good story will sell itself, but in order for it to do that, people must be aware that the story exists. In the case of The Devil On God’s Doorstep, the published book is a product that needs marketing, and in order for the marketing to be effective, I have to find enjoyable ways of promoting the book that re-engage my creative process.
The lessons that I have learned in the last year are as follows:
- Freedom of creative thought and expression are of utmost importance to me.
- If I choose to tell a story from start to finish, then everything, both within and without that story, has to serve the needs of the story.
- The creative process and the creative output are separate, and must be treated as such. They co-exist, but they are also independent.
- My enjoyment of creativity has to outweigh any perceived material or financial benefit in order for me to continue engaging with it.
- The journey of writing a book means more to me than the destination, but as with any journey, once I reached that destination I focused on where I was, rather than how far I had come.
- The story doesn’t end with publication, if anything, it grows even larger once it has been released into the world.